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保障净菜电子商务质量安全,是扩大净菜消费市场,加速净菜电子商务产业化进程的关键。本文以美国Blue Apron(蓝围裙)和德国Hello Fresh(你好新鲜)等净菜电子商务为例,分析了国外净菜电子商务食品安全实践经验。其主要做法是通过严选优质供应基地、创新多元食谱、加贴信息标签、升级冷链物流和传播消费意识,基于供应链关键环节保障净菜电子商务质量安全;通过推进有机农业升级、实施产品质量安全标准、完善法律法规体系建设、引导行业自律社会诚信、发挥媒体舆论宣传监督,构建支撑体系保障净菜电子商务质量安全。并基于此得出中国可通过供应链协同、差异化定位、高科技驱动、大数据共享和多部门联动,加强中国净菜电子商务质量安全管理,促进净菜电子商务可持续发展。
Abstract：Strengthening the fresh-cut foods safety management in e-commerce platform is the key to ensure food safety,expand the market for fresh-cut foods and accelerate the industrialization of fresh-cut foods e-commerce.The companies like American Blue Apron and German Hello Fresh are used as examples to analyze the management practices of foreign fresh-cut foods e-commerce products.The results show that by relying on the source of strict selection of bases,innovative multi-recipes,labeling information,upgrading cold chain logistics and spreading consumer awareness,the fresh-cut foods safety management can be carried out based on the supply chain.Meanwhile,by promoting the upgrading of organic agriculture,implementing product quality and safety standards,improving the construction of laws and regulations,guiding industry self-discipline social integrity,giving play to media publicity and supervision,the fresh-cut foods safety management can be carried out via constructing support system.Through supply chain coordination,differentiated positioning,high-tech support,big data sharing and multi-sector linkage,it can strengthen the fresh-cut foods safety management in e-commerce platform,and promote the sustainable development of fresh-cut foods e-commerce.
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基本信息:
DOI：10.13856/j.cn11-1097/s.2019.05.001
中图分类号:F724.6
引用信息:
[1]张蓓,马如秋.净菜电子商务质量安全及其支撑体系的国际经验借鉴[J].世界农业,2019,No.481(05):4-9+112.DOI:10.13856/j.cn11-1097/s.2019.05.001.
基金信息:
国家自然科学基金面上项目(71873046);国家自然科学基金重点项目(71633002);国家自然科学青年基金项目(71503085)
2019-05-10
2019-05-10