| 1,728 | 29 | 145 |
| 下载次数 | 被引频次 | 阅读次数 |
可持续消费正在成为各国制定消费战略和公共政策的一个聚焦点,也是未来中国经济发展中的必然选择。本文首先从两个维度构建了一个食品可持续消费行为的研究框架,在此基础上,重点讨论了不同学科对食品可持续消费行为动力机制的解释及其对应的引导策略,说明了消费者对可持续食品标签偏好的研究进展,并介绍了选择实验方法在食品需求分析中的应用。从研究趋势上看,在探讨可持续消费行为的多重动机、理解消费者的决策机制和制定引导策略时,不同学科的融合将越来越受到重视。而且,在复杂信息系统中研究多重动机的冲突或关联、多元食品标签的价值互补或替代、多种引导策略的协同效果将成为未来研究的重要方向,而选择实验方法在解决这些问题时具有广阔的应用空间。
Abstract：In the contemporary world,sustainable consumption is becoming a major target of consumption strategy and public policy,and it is also an inevitable selection of China in the future development.In present paper,we firstly construct a framework to analyze consumers' sustainable food consumption behaviors.On this basis,we emphatically discuss incentives and corresponding intervention strategies of sustainable food consumption in different disciplines.Present researches on consumers' preference for sustainable food labels are sketched and we also introduce choice experiment applications on food demand analysis.Seen from the tendency of present researches,multidisciplinary integration is receiving increasing emphasis on discussing incentives of sustainable consumption,understanding consumers' decision-making mechanism,and making intervention strategies.Moreover,an important direction of future research is to put and arise questions on the background of complex scenarios,i.e.conflicts or correlations among multiple incentives,complementation or substitution among food labels,synergistic effects among multiple interventions,etc.And choice experiment has a wide application space to analyze this kind of questions.
[1]LOREK S,VERGRAGT P J.Sustainable consumption as a systemic challenge:inter-and transdisciplinary research and research questions[M]//REISCH L A,TH?GERSEN J.Handbook of research on sustainable consumption.Cheltenham:Edward Elgar Publishing,2015.
[2]WANSINK B,SOBAL J.Mindless eating:the 200 daily food decisions we overlook[J].Environment and Behavior,2007,39(1):106-123.
[3]VET?Né MóZNER Z.Sustainability and consumption structure:environmental impacts of food consumption clusters.A case study for Hungary[J].International Journal of Consumer Studies,2014,38(5):529-539.
[4]HAINES A,MCMICHAEL A J,SMITH K R ,et al.Public health benefits of strategies to reduce greenhouse-gas emissions:overview and implications for policy makers[J].The Lancet,2009,374(9707):2104-2114.
[5]GWOZDZ W.Obesity,sustainability and public health[M].Handbook of Research on Sustainable Consumption,2015.
[6]PUHL R M ,HEUER C A.The stigma of obesity:a review and update[J].Obesity(Silver Spring,Md.),2009,17(5):941-964.
[7]田圣炳.可持续消费研究评述[J].经济学动态,2006(11):80-84.
[8]张建平,季剑军,晋晶.中国可持续消费模式的战略选择与政策建议[J].宏观经济研究,2015(8):65-75.
[9]REISCH L ,EBERLE U ,LOREK S.Sustainable food consumption:an overview of contemporary issues and policies[J].Sustainability Science Practice & Policy,2013,9(2):7-25.
[10]VERGRAGT P ,AKENJI L ,DEWICK P.Sustainable production,consumption,and livelihoods:global and regional research perspectives[J].Journal of Cleaner Production,2014,63(15):1-12.
[11]BROWN H S ,VERGREGT P J.From consumerism to wellbeing:toward a cultural transition?[J].Journal of Cleaner Production,2016,132(20):308-317.
[12]ROE B E,TEISL M F.The economics of labeling:an overview of issues for health and environmental disclosure [J].Agricultural & Resource Economics Review,1998,27(2):140-150.
[13]LEHMAN P K,GELLER E S.Behavior analysis and environmental protection:accomplishments and potential for more[J].Behavior and Social Issues,2004,13(1):13-32.
[14]BOLDERDIJK J W,STEG L.Promoting sustainable consumption:the risks of using financial incentives[M]//REISCH L A,TH?GERSEN J.Handbook of research on sustainable consumption.Cheltenham:Edward Elgar Publishing,2015.
[15]SAWITRI D R ,HADIYANTO H ,HADI S P.Pro-environmental behavior from a social cognitive theory perspective[J].Procedia Environmental Sciences,2015,23:27-33.
[16]GRISKEVICIUS V ,TYBUR J M ,BRAM V D B.Going green to be seen:status,reputation,and conspicuous conservation[J].Journal of Personality & Social Psychology,2010,98(3):392-404.
[17]WELSCH H,KUHLING J.Are pro-environmental consumption choices utility-maximizing?Evidence from subjective well-being data[J].Ecological Economics,2011,72(12):75-87.
[18]BOUGHERARA D,COMBRIS P.Eco-labelled food products:what are consumers paying for?[J].European Review of Agricultural Economics,2009,36(3):321 -341.
[19] TH?GERSEN J ,BARCELLOS M D D,PERIN M G,et al.Consumer buying motives and attitudes towards organic food in two emerging markets China and Brazil[J].International Marketing Review,2015,32(3/4):389-413.
[20]CERJAK M,MESI E,KOPI M,et al.What motivates consumers to buy organic food:comparison of croatia,bosnia herzegovina,and slovenia[J].Journal of Food Products Marketing ,2010,16(3):278-292.
[21]TH?GERSEN J.Green shopping:for selfish reasons or the common good?[J].American Behavioral Scientist,2011,55(8):1052 -1076.
[22] DOGAN E ,BOLDERDIJK J W ,STEG L.Making small numbers count:environmental and financial feedback in promoting eco-driving behaviours[J].Journal of Consumer Policy,2014,37(3):413-422.
[23]LEBOEUF R A,SHAFIR E.Decision Making[M]//HOLYOAK K J,MORRISON R G.The Oxford handbook of thinking and reasoning.New York:Oxford University Press,2012:49-81.
[24]THALER R H,SUNSTEIN C R.Nudge:improving decisions about health,wealth and happiness[M].New Haven,CT:Yale University Press,2008.
[25]SUNSTEIN C R,THALER R H.Libertarian paternalism is not an oxymoron[J].University of Chicago Law Review,2003,70(4):1159-1202.
[26]ALLCOTT H.Social norms and energy conservation[J].Journal of Public Economics 2011,95(9/10):1082-1095.
[27]JUST D R ,WANSINK B.Smarter lunchrooms:using behavioral economics to improve meal selection[J].Choices the Magazine of Food Farm & Resource Issues,2009,24(3):1-7.
[28]JUST D R ,MANCINO L ,WANSINK B.Could behavioral economics help improve diet quality for nutrition assistance program participants?[J].Social Science Electronic Publishing,2007,43:36.
[29]MCCLUSKEY J J,MITTELHAMMER R C,ASISEH F.From default to choice:adding healthy options to kids’menus[J].American Journal of Agricultural Economics,2012,94(2):338 -343.
[30]BESHEARS J,CHOI J J,LAIBSON D,et al.The limitations of defaults[C].Washington,D.C:NBER,2010.
[31]QUIGLEY M.Nudging for health:on public policy and designing choice architecture [J].Medical Law Review,2013(4):4.
[32]LUSK J L.Are you smart enough to know what to eat?A critique of behavioural economics as justification for regulation[J].European Review of Agricultural Economics,2014,41(3):355 -373.
[33]CHAIKEN S,TROPE Y.Dual-process theories in social psychology[M].New York:The Guilford Press,1999.
[34]STRACK F,DEUTSCH R.Reflective and impulsive determinants of social behavior[J].Personality and Social Psychology Review,2004,8(3):220-47.
[35]VERPLANKEN B ,ROY D.Empowering interventions to promote sustainable lifestyles:testing the habit discontinuity hypothesis in a field experiment[J].Journal of Environmental Psychology,2015,45(3):127-134.
[36]SUNSTEIN C R.Behavioural economics,consumption and environmental protection[M]//REISCH L A,Th?GERSEN J.Handbook of research on sustainable consumption.Cheltenham:Edward Elgar Publishing,2015:313-327.
[37]VERPLANKEN B.Habit:from overt action to mental events[M]//AGNEW C R,CARLSTON D E,GRAZIANO W G,et al.Then a miracle occurs:focusing on behavior in social psychological theory and research.New York:Oxford University Press,2009:68-88.
[38]VERPLANKEN B,WALKER I ,DAVIS A,et al.Context change and travel mode choice:combining the habit discontinuity and self-activation hypotheses[J].Journal of Environmental Psychology,2008,28(2):121-127.
[39]TH?GERSEN J.The importance of timing for breaking commuters’car driving habits[M]//WADE A,SOUTHERTON D.The habits of consumption.Helsinki:Helsinki Collegium for Advanced Studies,2012:130-140.
[40] 全世文,曾寅初,朱勇.我国食品安全监管者激励失灵的原因:基于委托代理理论的解释[J].经济管理,2015,37(4):159-167.
[41]NELSON P.Information and consumer behavior[J].Journal of Political Economy,1970,78(2):311-329.
[42]GAO Z,SCHROEDER T C,et al.Consumer willingness to pay for cue attribute:the value beyond its own[J].Journal of International Food & Agribusiness Marketing,2010,22(1/2):108-124.
[43]BROOKS K,LUSK J L.Stated and revealed preferences for organic and cloned milk:combining choice experiment and scanner data[J].American Journal of Agricultural Economics,2010,92(4):1229 -1241.
[44]尹世久,徐迎军,陈默.消费者有机食品购买决策行为与影响因素研究[J].中国人口·资源与环境,2013,23(7):136-141.
[45]尹世久,许佩佩,陈默,等.生态食品:消费者的偏好选择及影响因素[J].中国人口·资源与环境,2014,24(4):71-76.
[46]QUAN S ,ZENG Y ,HUANG B ,et al.Chinese consumers’purchase intention of eco-labeled fish -based on a survey to consumers in Beijing[J].Journal of the Faculty of Agriculture Kyushu University,2014,59(1):205-213.
[47]全世文,曾寅初,刘媛媛.消费者对国内外品牌奶制品的感知风险与风险态度:基于三聚氰胺事件后的消费者调查[J].中国农村观察,2011(2):2-15+25.
[48]NEWMAN C L,TURRI A M ,HOWLETT E,et al.Twenty years of country-of-origin food labeling research:a review of the literature and implications for food marketing systems[J].Journal of Macromarketing,2014,34(4):505-519.
[49]LOUREIRO M L.Do consumers value nutritional labels?[J].European Review of Agricultural Economics,2006,33(2):249-268.
[50]ZHU C ,LOPEZ R A ,LIU X.Information cost and consumer choices of healthy foods[J].American Journal of Agricultural Economics,2016,98(1):41-53.
[51]ONOZAKA Y,MCFADDEN D T.Does local labeling complement or compete with other sustainable labels?A conjoint analysis of direct and joint values for fresh produce claim[J].American Journal of Agricultural Economics,2011,93(3):693-706.
[52]MEAS T ,HU W ,BATTE M T ,et al.Substitutes or complements?Consumer preference for local and organic food attributes[J].American Journal of Agricultural Economics,2015,97(4):1044-1071.
[53]吴林海,秦沙沙,朱淀,等.可追溯猪肉原产地属性与可追溯信息属性的消费者偏好分析[J].中国农村经济,2015(6):47-62+73.
[54]尹世久,徐迎军,陈雨生.食品质量信息标签如何影响消费者偏好:基于山东省843个样本的选择实验[J].中国农村观察,2015(1):39-49+94.
[55]GOLAN E,KUCHLER F,MITCHELL L,et al.Economics of food labeling[J].Journal of Consumer Policy,2001,24(2):117-184.
[56]CARSON R T ,HANEMANN W M.Contingent valuation[J].Handbook of Environmental Economics,2006,2:821-936.
[57]周应恒,彭晓佳.江苏省城市消费者对食品安全支付意愿的实证研究:以低残留青菜为例[J].经济学(季刊),2006(3):1319-1342.
[58]郑志浩.城镇消费者对转基因大米的需求研究[J].管理世界,2015(3):66-75.
[59]全世文.选择实验方法研究进展[J].经济学动态,2016(1):127-141.
[60]LUSK J L,SCHROEDER T C.Are choice experiments incentive compatible?A test with quality differentiated beef steaks[J].American Journal of Agricultural Economics,2004,86(2):467-482.
[61]王文智,武拉平.选择实验理论及其在食品需求研究中的应用:文献综述[J].技术经济,2014,33(1):110-117.
[62]TONSOR G T.Consumer inferences of food safety and quality[J].European Review of Agricultural Economics,2011,38(2):213-235.
[63]LOUVIERE J J,HENSHER D A,SWAIT J D,et al.Stated choice methods:analysis and applications[M].UK:Cambridge University Press,2000.
[64]GIERGICZNY M,RIERA P,MOGAS J,et al.“The importance of second-order interactions in a forest choice experiment.A partial log-likelihood analysis” [J].Environmental Economics ,2011,2(2):59-68.
[65]LUSK J L,NORWOOD F B.Effect of experimental design on choice-based conjoint valuation estimates[J].American Journal of Agricultural Economics ,2005,87(3):771-785.
[66]FERRINI S,SCARPA R.Designs with a priori information for nonmarket valuation with choice experiments:a Monte Carlo study[J].Journal of Environmental Economics and Management ,2007,53(3):342-363.
[67]HENSHER D A.Attribute processing in choice experiments and implications on willingness to pay[M].Springer Netherlands :Valuing Environmental Amenities Using Stated Choice Studies,2007.
[68]HENSHER D A.Attribute processing,heuristics and preference construction in choice analysis[C]// State-of Art and State-of Practice in Choice Modelling.UK:Emerald Press,2010,35-70.
[69]BURTON M,RIGBY D.The self selection of complexity in choice experiments[J].American Journal of Agricultural Economics,2012,94(3):786-800.
[70]于晓华,郭沛.农业经济学科危机及未来发展之路[J].中国农村经济,2015(8):89-96.
(1)数据来源于世界银行统计数据库:http://data.worldbank.org/indicator/EN.ATM.CO2E.PC。
(2)通过计算可知,2011年农业碳排放量占中国碳排放总量的比例为10.69%,高于同年农业增加值对国内生产总值9.5%的贡献率(详见《中国统计年鉴》)。
(3)农业碳排放的相关数据来源于FAO:http://faostat3.fao.org/browse/G1/*/E。
(4)数据来源于世界卫生组织统计数据库:http://apps.who.int/gho/data/node.country.country-CHN。
(5)不同膳食结构的碳足迹具有明显差异,其中,消费肉制品和乳制品的碳排放量显著高于谷物、蔬菜和水果,例如,消费1kg的牛肉CO2排放量为27kg,同质量的奶酪为13.5kg,猪肉为12.1kg,而土豆和大米仅为2.9kg和2.7kg(Hamerschlag,Venkat,2011)。
(6)事实上,第一类可持续食品标签也面临着消费量变化的可能性,例如,消费者由购买普通食品转而购买有机食品以后,可能会因为固定的食品预算而减少购买量。但绝大多数现有研究并没有考虑这一问题。这主要是因为,随着经济发展和收入提高,食品支出在消费者的总支出中所占的比例不断降低,且食品的需求价格弹性较低,所以可持续食品的溢价不足以明显降低消费量。
(7)该策略的一个经典应用就是在香烟外包装上添加“吸烟有害健康”的相关警示图片。
基本信息:
DOI：10.13856/j.cn11-1097/s.2020.06.004
中图分类号:X24;F426.82;F126.1;F713.55
引用信息:
[1]全世文.食品可持续消费行为:动力机制与引导策略[J].世界农业,2020,No.494(06):25-35+79+132.DOI:10.13856/j.cn11-1097/s.2020.06.004.
基金信息:
国家社会科学基金青年项目“我国城乡居民的食品可持续消费行为研究”(18CJY014); 国家自然科学基金重点项目“食品安全消费者行为与风险交流策略研究”(71633005)
2020-06-10
2020-06-10