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本文基于469位农业创业者微观调研数据，运用Logistic模型、中介效应模型等分析方法进行数据分析，揭示气候受灾经历对绿色防控技术采纳行为的影响机制，研究发现：(1)气候受灾经历显著正向影响绿色防控技术采纳行为，创业者年龄、创业者受教育程度、土壤肥力及当地政府鼓励措施也是影响技术采纳的重要因素；(2)亲社会动机在气候受灾经历影响绿色防控技术采纳行为效应中发挥部分中介作用；(3)在上述主效应发挥作用过程中，创业者环境素养起到了调节作用。鉴于此，建议当地政府完善农村灾后心理援助系统，推进农村信息化建设以提高创业者认知，加强技术指导与培训以提高创业者环境素养，为长期从事绿色农业生产的创业者提供扶持帮助，形成示范效应，向外辐射绿色防控技术。
Abstract：This article is based on micro-research data of 469 agricultural entrepreneurs, using Logistic model, mediating effect model and other analytical methods to analyze the data, to reveal the mechanism of the impact of climate disaster experiences on the adoption behavior of green control technologies, and the results show that:(1)climate disaster experience significantly and positively affect the adoption behavior of green control technologies, age of entrepreneurs, entrepreneurial education, soil fertility and local government incentives are also important factors influencing technology adoption;(2)pro-social motivation plays a partial mediating role in the effect of climate disaster experience on the adoption behavior of green control technologies;(3)agricultural entrepreneurs' environmental literacy plays a moderating role in the process of the above main effects.In view of this, it is recommended that the local government improve the rural post-disaster psychological assistance system, promote the construction of rural information technology to improve entrepreneurs' awareness, strengthen technical guidance and training to improve entrepreneurs' environmental literacy, provide support and assistance to entrepreneurs who have been engaged in green agricultural production for a long period of time, and form a demonstration effect to radiate the green prevention and control technology to the outside world.
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(1)1亩=1/15公顷。
基本信息:
DOI：10.13856/j.cn11-1097/s.2024.06.008
中图分类号:S42;F323
引用信息:
[1]黄绍升,闫春,李鹏利.气候受灾经历对绿色防控技术采纳行为的影响研究——基于469位农业创业者的调查数据[J].世界农业,2024,No.542(06):86-96.DOI:10.13856/j.cn11-1097/s.2024.06.008.
基金信息:
教育部人文社会科学研究项目“数字创业生态系统韧性：形成机理、动态演化及治理思路研究”(22YJCZH083); 广东省哲学社会科学规划项目“小农户成长与农村电商的网络化衔接机制与实现路径研究”(GD24YGL30); 湛江市哲学社会科学规划项目“高质量发展背景下湛江平台零工从业者体面劳动感知及影响研究”(ZJ23YB40)
2024-06-10
2024-06-10