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农业绿色低碳发展是中国构建现代化经济体系的重要组成部分。本文以湖北省102户稻农50余万字深度访谈资料为基础,运用扎根理论方法进行开放式编码、主轴式编码和选择式编码分析,探究稻农低碳生产行为的有效干预策略。研究结果显示,"宣传推广教育+低碳情境变革"双路径通过影响稻农低碳生产态度、行为效能感知、生产实施成本和社会环境因素,实现对其低碳生产行为的有效干预。前者属于信息型干预策略,能够提供低碳生产信息、教育和榜样示范等内容,旨在改变稻农低碳生产认知和规范;后者属于结构型干预策略,能够提供经济激励、土地流转、低碳标识和市场监管等内容,旨在改变稻农低碳生产行为决策的情境。因此,应重视低碳农业宣传教育,培育低碳农业经营主体,完善低碳农业补贴机制,加快建立低碳产品标识,进而实现农业低碳化转型。
Abstract：Agricultural green and low-carbon development is an important part of the construction of China's modern economic system.Based on the in-depth interview data of more than five hundred thousand words of 102 rice farmers in Hubei Province, this paper uses the grounded theory research method to explore the effective intervention strategy of rice farmers' low-carbon production behavior through open coding, axial coding and selective coding.The results show that the dual path of “Propaganda Promotion Education + Low-carbon Situational Change” can effectively intervene rice farmers' low-carbon production behavior by affecting their low-carbon production attitude, behavioral efficiency perception, production implementation cost and social environmental factor.The former belongs to information-based intervention strategy, which aims to provide low-carbon production information, education and model demonstration, so as to change rice farmers' cognition and norms of low-carbon production; the latter is a structural intervention strategy, which aims to provide economic incentives, land transfers, low-carbon signs and market supervision, so as to change the situation of low-carbon production behavior decision-making of rice farmers.Therefore, we should pay attention to the publicity and education of low-carbon agriculture, cultivate the business entities of low-carbon agriculture, improve the subsidy mechanism of low-carbon agriculture, accelerate the establishment of low-carbon product identification, and then realize the transformation of low-carbon agriculture.
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(1)1亩=1/15公顷。
(2)鉴于篇幅有限,本文未对稻农低碳生产行为影响机理的扎根分析与模型构建过程做详细阐述,参见蒋琳莉等[14]前期研究成果。
基本信息:
DOI：10.13856/j.cn11-1097/s.2022.01.007
中图分类号:F326.11;X24
引用信息:
[1]蒋琳莉,黄好钦,张俊飚,等.稻农低碳生产行为的双路径干预策略研究——基于50余万字深度访谈资料的扎根分析[J].世界农业,2022,No.513(01):76-86.DOI:10.13856/j.cn11-1097/s.2022.01.007.
基金信息:
国家自然科学基金青年科学基金项目“农业环境政策对农户绿色生产行为影响效应的田野实验研究——以生物农药施用为例”(72003051); 教育部人文社会科学研究青年基金项目“农户低碳生产行为的决策机理与干预机制研究——源自实验经济学的证据”(19YJC790048); 国家民委民族研究项目“西南边疆民族地区低碳农业生态补偿机制与影响效应研究”(2020-GMD-032); 广西高校中青年教师科研基础能力提升项目“低碳经济背景下农业生物质废弃物资源化利用行为研究”(2019KY0167)
2022-01-10
2022-01-10